For years, digital marketers have lived by the rule that “data is king.” We obsessed over targeting, algorithms, and audience segmentation. And for good reason. Platforms like Facebook and Instagram (now all under the Meta umbrella) gave us tools that felt almost surgical in precision. You could reach a 32-year-old living in Tel Aviv, who […]
After working in digital marketing for 18 years, I’ve noticed that the best advertisers don’t just see themselves as marketers. They think more like investors. When you step back, both advertising and investing share the same foundation: you put money into something with the expectation of getting more out of it. The big difference is […]
When small business owners think about advertising on Google, the first fear that usually comes to mind is competition. They imagine big corporations with unlimited marketing budgets taking over every search result, every video ad, and every display banner. At first glance, it feels like a hopeless battle. But here’s the good news: Google Ads […]
One of the most important decisions you’ll make when setting up Google Ads campaigns is choosing the right keyword match type. It directly impacts how often your ads appear, the kind of audience you reach, and how much you’ll end up paying for clicks. With 18 years of experience managing campaigns across multiple industries, I’ve […]
If you have been running Google Ads for a while, you probably noticed that cost per click is not what it used to be. Campaigns that once delivered steady results are now showing higher CPCs, and in some industries the change feels dramatic. As someone who has managed campaigns for nearly two decades, I can […]
When every new ad platform seems promising, it’s easy to feel compelled to try them all. But from experience, spreading your budget across every possible channel rarely delivers results. A focused, smart strategy with clarity is far more effective. Stop Chasing Every Platform There’s always pressure to be everywhere, to “claim your spot” early. But […]
In the world of digital advertising, a well-planned PPC budget isn’t just a financial figure – it’s the backbone of your campaign’s success. Over nearly two decades of managing PPC campaigns, I’ve learned that effective budget management is about more than just numbers it’s about strategy, agility and continuous optimization. Why PPC Budgeting Matters Proper […]
Google has announced that by the end of this year (2025) manual language targeting in Search campaigns will no longer be available. From now on, Google’s AI will automatically detect and target user languages without any manual setup from advertisers. What Is Changing Until now advertisers could select which languages their Search campaigns would target. […]
