When small business owners think about advertising on Google, the first fear that usually comes to mind is competition. They imagine big corporations with unlimited marketing budgets taking over every search result, every video ad, and every display banner. At first glance, it feels like a hopeless battle. But here’s the good news: Google Ads […]
One of the most important decisions you’ll make when setting up Google Ads campaigns is choosing the right keyword match type. It directly impacts how often your ads appear, the kind of audience you reach, and how much you’ll end up paying for clicks. With 18 years of experience managing campaigns across multiple industries, I’ve […]
If you have been running Google Ads for a while, you probably noticed that cost per click is not what it used to be. Campaigns that once delivered steady results are now showing higher CPCs, and in some industries the change feels dramatic. As someone who has managed campaigns for nearly two decades, I can […]
In the world of digital advertising, a well-planned PPC budget isn’t just a financial figure – it’s the backbone of your campaign’s success. Over nearly two decades of managing PPC campaigns, I’ve learned that effective budget management is about more than just numbers it’s about strategy, agility and continuous optimization. Why PPC Budgeting Matters Proper […]
Google has announced that by the end of this year (2025) manual language targeting in Search campaigns will no longer be available. From now on, Google’s AI will automatically detect and target user languages without any manual setup from advertisers. What Is Changing Until now advertisers could select which languages their Search campaigns would target. […]
