For years, digital marketers have lived by the rule that “data is king.” We obsessed over targeting, algorithms, and audience segmentation. And for good reason. Platforms like Facebook and Instagram (now all under the Meta umbrella) gave us tools that felt almost surgical in precision. You could reach a 32-year-old living in Tel Aviv, who […]

After working in digital marketing for 18 years, I’ve noticed that the best advertisers don’t just see themselves as marketers. They think more like investors. When you step back, both advertising and investing share the same foundation: you put money into something with the expectation of getting more out of it. The big difference is […]